Highlight’s from Lee Rainie’s Keynote at CIL2008
- There have been massive changes in web consumption since 2000 - 75% of adults now use internet, 54% have broadband at home, 78% own cell phones. Wireless access is brining back email back in vogue (really?).
- Cloud computing changing everything, much more reliance on web for data storage, scheduling, etc. As long as all devices can access the content, the storage method is not important to user.
- 58% of teens have online profiles on Social Network platforms versus 37% of adults.
- 33% of college students keep blogs and post regularly/54% read blogs
- 12% of online adults have a blog/35% read them
- 62% of 18-30 yr. olds have visited public library in past year - largest group next to 31-42yr. olds at 59%
- Those who visit libraries tend to come from higher income homes, have more education, and are avid users of the Internet and have broadband access.
- Only 13% go to public library to obtain information and recommendations - young adults, 18-29 more likely to go than others.
- Once at library - 69% of users get help from staff, 68% used technology adn 38% recieved one on one instruction, 58% sought reference materials, 42% used newspapers/magazines. 64% were “very successful” in getting help.
- Minorities and young people more likely to plan future visits. Young people have recent positive experiences in libraries - influences decision to continue “patronage.”
- Regular users will keep coming back - very satisified with levels of service.
- “Your patrons are happy and some are zealous advocates. This is teh era of consumer evangelists and you have an abundance of them.”
- “Your un-patrons are primed to seek you out. …the people who might be more dependent on libraries for help area aware of what you offer and your special skills.”
- Era of social networks - “Aspire to be a node in people’s social networks.” People turn to smartest people in their networks to get information and help.
- “Offer your expertise in new literacies.”
April 7, 2008 | Filed Under CIL2008
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